The finance team that finds you money.

The problem

You check your bank balance to see if you're OK.

It's the only number you trust. And it lies to you both ways.

You work this hard. You should know if it's worth it.

The not knowing

Sales are up. The account is emptier. You can't explain why, and you can't ask anyone, because you're the one who's supposed to know.
Payroll week

People have mortgages and kids and they're counting on you. You find out on the Wednesday whether it's tight. Every month.
Three years too late

Then you find out the customer you built the business around has been losing you money since 2023. Nobody said anything, because nobody was looking.

Free Profit Leak Scan

Money is leaking out of your business. Find out how much. Free, in about a minute.

Connect Xero or QuickBooks and the scan reads 12 months of your books. You see the profit slipping away, the cash stuck with late payers, and the working behind every number. Leaks like these never show up in your bank balance. They just keep costing you, every month you don't look.

If it finds money

You know exactly where it is and what it's worth. Fix it yourself, or with us.

If it finds nothing

Brilliant. You've just proved your business is tight. It cost you a minute.

What it checks

Margin slipping away while you're busy
Running costs growing faster than sales
Bills you may have paid twice
Cash sitting with customers who pay late
The one customer you can't afford to lose
Repeat charges nobody has checked in months

Find my leaks, free No card. No call needed. Your report is on screen in about a minute.

We never see your password We only read We disconnect when it's done We don't keep your books

Profit Leak Scan · sample businessLast 12 months

Profit you could add a year$245,698

Cash you could free up$124,066

Your margin is slipping$93,774

Running costs growing faster than sales$52,280

3 bills that look paid twice$23,985

Cash with late payers$124,066

A made-up construction business. Yours is built the same way from your own books.

What you see

The questions you ask yourself.

The ones you don't say out loud. Answered on one screen, every day.

Profit

"Would I earn more if I just got a job?"

What the business really made you this month, after everything, updated daily. Not the bank balance. Not a feeling. The honest number, so you can finally answer it.

Cash

"What do I tell my team if payroll doesn't clear?"

The next 13 weeks, built from who owes you, what you owe, and when payroll and tax land. You see the tight week coming while there's still time to fix it, so that conversation never happens.

Customers

"Is my biggest customer quietly bleeding me dry?"

Profit split by customer, job, product and location. Plenty of owners find a customer they've been paying to keep for years. It's often the one they'd never dream of losing.

Marketing

"Am I burning cash on marketing because I'm scared to switch it off?"

What each channel costs you, what it brings back, and what a customer is worth over the time they stay. So you turn off what doesn't pay, and back what does.

And the one that keeps you up

"Is all of this even worth it?"

Every month we go through your numbers with you and tell you what to change, why, and what it's worth. Not a report. A short list of decisions with the money written next to each one. So the answer turns into yes.

What you get

Bookkeeping, accounting, CFO and CRO support.

Saving you money is only half the job. The other half is making your money work for you.

One

Bookkeeping

Your books, done right.

Every bank, card and payroll account connected and checked
Your spending sorted into groups that match how you actually work
Anything you're behind on, caught up, priced before we start
Receipts logged as we go, not chased next April

Two

Accounting

Closed by the 5th. Every month.

Your month closed by the 5th business day
Profit counted when you do the work, not when the money turns up
Nothing left for your accountant to clean up
Books ready for tax all year, not just at tax time

Three

CFO support

Someone who protects your cash.

You see your cash 13 weeks ahead, always up to date
What you planned against what actually happened, in plain English
Run the numbers before you hire, move or borrow
Reports your bank or your board will accept

Four

CRO support

Someone who helps you make more.

Which prices to raise, and by how much, checked against your margins
Which marketing to back and which to switch off
Your sales numbers: leads, wins, and what each customer is worth
A growth plan with the money written next to every move

One team. One monthly fee. Keep more of your money, and make more of it.

Real accountants close your books. The dashboard is just the window onto them.

Getting started

You're up and running in 14 days.

Day 1 to 3

You hand it over

You give us access. That's your whole job. We handle the switch from your old bookkeeper, including the awkward email.

Day 4 to 12

We clean it up

We fix what's wrong, catch up what's behind, and set your categories up properly. One short list of questions. Once.

Day 14

You see your numbers

Your dashboard goes live. This is usually where owners find out which work actually makes them money.

Every month

Closed by the 5th

Your month is closed by the 5th business day, or that month is free. Then 20 minutes with us to go through it and agree what to change.

Compared with

Four hires. One monthly fee.

Doing this properly takes a bookkeeper, an accountant, a CFO and a CRO. Here's what it costs to hire them separately, and they still won't be in the same meeting.

A bookkeeper on staff£2,400+

An accountant doing monthly management accounts£400 to £900

A part-time CFO£1,500 to £7,000

A part-time CRO£6,000 to £15,000

Hiring all four, every month£10,300 to £25,300

The Profit System

All four, working as one team, from £299 a month.

Books, accounts, a CFO and a CRO on the same numbers, in the same meeting, with a dashboard you can check any day. Our top plan puts both founders on your business for £4,500 a month.

See what each plan includes

Typical UK rates in 2026: bookkeeper from average salary (about £29,000 a year, before employer costs); accountant, CFO and CRO from published UK fee guides. Rough ranges, not quotes.

	A bookkeeper	An accounting firm	A part-time CFO	The Profit System
Your books kept up to date
Closed by the 5th, every month
Ready for tax without a scramble
You can look any day you like
A cash forecast that stays current
Profit by customer, job and product
What your marketing brings back
Your pricing checked against your margins
A plan to bring more revenue in
Someone tells you what to do next
One price, ask as much as you like

A half-filled circle means some do it well and many don't. Ask yours.

Who's behind it

A CFO to protect your money. A CRO to grow it.

Most firms give you one or the other. An accountant tells you where the money went. A revenue operator shows you how to bring more in. You get both, looking at your numbers, in the same meeting.

Co-Founder & Chief Financial Officer

Jon Dennis

What Jon does for you: makes sure every number you act on is true.

You never make a big call on a wrong number. Jon makes sure your books are done properly, by the book and on time, that tax and VAT never land as a surprise, and that you hear it straight when something isn't right. He's run JL Dennis Accounting as Managing Partner since 2019, with fees agreed upfront and no sailing close to the wind.

Numbers you can bank onNo tax surprisesStraight answers

Jon on LinkedIn

Co-Founder & Chief Revenue Officer

Josh Stylianou

What Josh does for you: turns your numbers into more revenue.

Josh shows you which prices to raise, which customers and channels to back, which to cut, and how to build a sales engine that doesn't depend on you. He's done it at scale: he led 2,000+ people as a Regional Director at Evri, drove £150M in profit growth, and was Managing Director of an Inc. 5000 company, No. 442 in America in 2025.

2,000+ people led£150M profit growthInc. 5000 No. 442, as MD

Josh on LinkedIn

Why we started The Profit System.

From the accounting side and the operating side, we kept seeing the same gap. Owners got accurate books a month late, and nobody told them what to do about them. Leaders made pricing, hiring and marketing calls on gut feel, because the numbers arrived too late to use.

So we came together to change how finance works for growing businesses. Books that are right. Numbers you can see every day. And two people who tell you what to change, and what it's worth.

Pricing

One monthly fee. Dashboard included.

No hourly billing. No invoice for asking a question.

$60,000 a year

What a 3% price rise is worth on $2M of sales. All of it goes straight to profit.

Worth more again when you sell

A business is valued on its profit, so every extra bit of profit you keep each year is worth several times over when you sell.

Books

£299_{/ month}

For businesses under about £750K. You need the books right and the numbers visible.

All your bookkeeping done for you, up to 150 transactions a month
Bank, card and payroll accounts checked every week
Your month closed by the 5th business day
Profit and loss, balance sheet and cash summary every month
The live dashboard
Receipts captured as you go
Books ready for your accountant at year end
A real person answers you within one business day

Book a call

Operator

Most chosen

£699_{/ month}

For £750K to £5M. You make decisions every week about cash, pricing and hiring.

Everything in Books, plus
Up to 400 transactions a month
Your numbers updated weekly, not monthly
Your cash for the next 13 weeks, updated every week
Profit split by customer, job, product or location
VAT or sales tax prepared, ready to file
A 30-minute call with your accountant every month
A review with our CFO and CRO every quarter: cash, pricing and growth

Book a call

Partner

£4,500_{/ month}

For £5M and up, or when you answer to a bank, a board or a buyer. Both founders on your business.

Everything in Operator, plus
Up to 1,000 transactions a month, across up to 3 companies, combined into one view
Jon as your part-time CFO: a monthly board pack, budget against actual, and a 12-month forecast
Josh as your part-time CRO: pricing, sales pipeline and marketing return reviewed every month
A monthly strategy meeting with both of them
The numbers run before you hire, raise prices, expand or borrow
One growth project every quarter, with what it's worth written down
Reports your bank, your board or a buyer will accept
Answers the same business day

Book a call

Catching up old books is quoted separately, before you commit to anything.
Prices set in British pounds. Other currencies are converted and rounded, and your price is confirmed in your own currency before you commit. Busier books or more companies are priced before you start. No annual contract. 30 days notice.

The See It, Trust It, Keep It Guarantee

You'll see it. You can trust it. You'll keep more of it. Or you don't pay.

Three things go wrong with a finance team: you can't see your numbers, you can't trust them, and money slips past anyway. We guarantee all three.

See itYour dashboard is live in 14 days and your books are closed by the 5th business day, every month. If we're late, that month is free.
Trust itEvery number is checked against your bank. If we report a number wrong, we fix it within 2 business days and that month is free. If our mistake costs you a tax penalty or interest, we pay it.
Keep itWithin 90 days we show you savings and cash worth more than you've paid us. If we don't, we refund every fee you've paid.

Before any of that: the scan is free, and your first month is free.

Fit

We aren't for everyone.

Here's the honest version, so you don't waste 20 minutes finding out.

This works when

You turn over roughly $500K to $20M a year, across one to four companies
You use QuickBooks or Xero, or you're happy to move
You've outgrown the bookkeeper who got you this far
You want to run on numbers instead of gut feel
Someone can answer a question about a payment within a day

This doesn't work when

You have barely any transactions yet. You don't need us
All you want is the cheapest possible tax return
You want software with nobody behind it. Cheaper tools exist
You need your books to say something that isn't true

Questions

What owners ask us.

I already have a bookkeeper.

If your books close on time and you can see what you need, stay. People move to us because a bookkeeper records what happened and an accountant files it, and neither of them tells you what to do about it. We do all three. If you do move, we handle the switch for you, including the awkward email.

Is this software or people?

Both. The dashboard is ours and it's in every plan. But real accountants do your books behind it. Software on top of messy books just gets you to the wrong answer faster.

My books are a mess and months behind.

That's where most people start. We look first, give you a one-time price to catch up, and you decide before committing to anything.

What do you connect to?

QuickBooks and Xero, plus your bank, cards, payroll and billing, in most countries they operate in. The dashboard reads straight from your books, so the two always match.

Do you do my taxes?

We get your books ready for tax and work alongside whoever files them for you, so you aren't paying them to clean up after us. Filing rules differ by country, so we tell you on the call exactly what we can and can't do where you are.

Do you work outside my country?

Yes. We work with businesses wherever QuickBooks or Xero does, and we work to your time zone for the monthly call. We keep your books and report in your own currency. What changes country to country is tax filing, and we are straight with you about that before you sign anything.

What if you make a mistake?

We tell you straight and fix it within 2 business days, and that month is free. If our mistake costs you a tax penalty or interest, we pay it. That's the "Trust it" part of our guarantee, and it runs for as long as you're with us.

What if you don't find me any savings?

Within 90 days we show you savings and cash worth more than you've paid us. If we don't, we refund every fee you've paid. That's the "Keep it" part of our guarantee.

What if I want to leave?

You take everything with you. Your books stay in your own QuickBooks or Xero account the whole time. We just work inside it. Nothing is locked in our dashboard, and there's no annual contract.

Next step

Book a call to see how we can help you keep more of your money, and make more of it.

Bring your last profit and loss and the date it arrived. We'll tell you straight whether you've been flying blind, and roughly what it's been costing you.

The point of all of it: you know, and you decide.

What we do on the call

You show us what you got last month, and when you got it.
We tell you what your setup can and can't do. Including if it's already fine.
If it fits, you get the price before the call ends.

Choose a time

No deck. No proposal to wait for.

Not ready to talk? Run the free Profit Leak Scan first.